Should You Be An Affiliate or a Vendor?

By becoming an affiliate, especially with Clickbank, you’re not building a solid sustainable/scalable business in my view. Some will disagree I’m sure, I know there are some great Affiliates out there but how many make a decent living?

All I’m saying is, affiliates struggle and I’m willing to take a punt that 90% do!!?? the Vendor/Merchant always get the cream if they have a great product.

Affiliates will always be chasing the next product, eBook/Software to make the quick sale while the product is still HOT. Being an Affiliate is not easy, you need to able to adapt, act fast and have an excellent marketing plan to make it work.

The majority use PPC why? because it’s the fastest way to the consumer, and they’re lazy. I don’t blame them really if it’s there, use it. The sad thing is, most struggle and lose to never return. I took part in an Affiliate Census recently and one question was “What is your most popular way to promote a product for a merchant” I wasn’t surprised to see that the successful one’s said the long term organic Search Engine Optimisation worked best for them.

This takes time and huge effort which most affiliates don’t like, they want immediate results. They don’t want to waste hours/weeks/months marketing a website aimed at a merchants product(s) to find out all their hard work flopped! it does work though and if done right pays off big, especially if you target the merchants best performing keyword(s).

Creating a product is the hard part and that is probably why becoming an Affiliate sounds the easy way out right? wrong! it’s just as easy to be a Vendor. Ok..you’ll get the customer service emails and the product support questions but all that is easy to handle when you know you have at least 100+ affiliates doing the real work “Marketing Your Product” for you while you sip “English Tea” with your feet up. It’s a nice position to be in let me tell you and I should know as I’ve managed over 2000+ Affiliates and I loved them all.

Well…the ones that worked hard, the whole 80/20 rule comes into play here.